The Situation:
Midori was one of the first flavored spirits and is a staple item on virtually every backbar in America.

The Challenge:
To reinforce Midori’s leadership position as the original melon flavored liqueur and to make the brand more visible with both bartenders and consumers.

The Solution:
Placed a team of seven Suntory Brand Ambassadors in top markets to manage relationships with 700 key Accounts. The team drives Midori branded vehicles to increase visibility and executes large scale consumer events and drink menu features in their assigned accounts.