The Situation:
Coole Swan is a new ultra-premium Irish Cream launched in Dublin, London and NYC in 2007.

The Challenge:
Help Coole Swan break through the very competitive U.S. spirits market to allow the brand to reach consumers in the most influential accounts.

The Solution:
Recruited, hired, trained and managed a dedicated Coole Swan Brand Ambassador for NYC. Exceeded weekly goals for new placements, reorders, staff training, menu features and consumer samplings. Program expanding to additional markets as Coole Swan rolls out nationally.