The Situation:
The Skyy Spirits Company has an extensive
product portfolio that includes several ultra-
premium, luxury brands that require on-premise
hand selling by a lean sales organization with an
expanding portfolio.
The Challenge:
Allow the Skyy sales team to focus on delivering
core brand results while building their smaller,
boutique, luxury brands in the on-premise
channel.
The Solution:
Placed a permanent team of seven Luxury Brand
Specialists in Skyy’s key markets to focus on hand-
selling a portfolio of seven luxury spirit brands. |
