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Mike is widely recognized as a passionate champion of the beverage industry. In 2005, Reveries Magazine named him one of that year’s Best and Brightest in Marketing. Mike has served with distinction on numerous high profile industry boards, including the Nightclub & Bar Board and the Cheers Magazine Editorial Advisory Board. Mike is also a contributing writer for both Cheers Magazine and Nightclub & Bar Magazine and is the publisher of the Beverage Authority, which is the beverage industry’s leading on-premise monthly training and education newsletter.
Mike has an extensive marketing background that includes brand management positions with leading consumer packaged goods companies such as Tetley Tea, Kraft General Foods and Campbell Soup Company. Mike joined the spirits industry as a Brand Manager on Jose Cuervo Tequila and went on to become Global Marketing Director for Sauza Tequila. Mike spent five years as VP Of On-premise Sales leading Allied Domecq Spirits And Wine’s award wining on-premise national account team and the 80-person First Choice Team that directly managed the top 5,000 independent on-premise accounts.
In 2006, Mike co-founded Next Level Marketing, which is an on-premise marketing and promotion agency dedicated to building premium brands. Next Level specializes in managing promotional teams that execute brand building activities for client brands as well as providing a full array of consulting services, training, custom research and strategic insights.
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